While discounts may suit in the short term, creating quick bookings and raising your profile briefly, there are two issues with this approach: - The financial pressure of discounting rates as a long term strategy - Focusing on price alone as the main benefit, instead of creating a memroable value proposition - Price alone will work short term, but in the long term it becomes stale quickly. If your customer has nothing other than a good discount to focus on when they stay at your hotel, it won’t persuade them to come back. Instead, they will move onto a competitors who is offering them more benefits and a better experience for their money. Get the full story at Net Affinity