In a recent survey led by hospitality technology provider, Omnico Group, 53% of consumers revealed that vouchers were the top reason for them to revisit a hospitality outlet, such as a restaurant, pub, bar or fast-food outlet. Whereas, in a stark contrast, almost one in five (18%) business leaders claimed that their business does not use voucher schemes at all. These results follow two surveys of more than 5,000 UK consumers and 173 business leaders as part of an investigation into the value of customer loyalty among the UK’s hospitality businesses. Half of British consumers said that if hospitality outlets deployed loyalty cards, they would be more likely to return. Email offers also proved popular, with 39% of Brits more likely to return, followed by stamp card loyalty offers (27%). Get the full story at Hotel Business