The results of the industry’s 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices are in! Now is the perfect time for hoteliers to re-assess their digital marketing practices, compare notes with their peers, and if warranted, perform a 2011 mid-year course correction. It has been 16 years since the advent of the Internet distribution channel, the most cost-efficient hotel distribution and marketing channel ever. While we have come a long way, the many challenges of the past three years – such as the emergence of the hyper-interactive traveler, social media, and mobile marketing – have made it difficult for many hoteliers to keep up. In light of these challenges, is more of the hotelier’s budget going towards digital marketing efforts? Has focus started to shift away from the fundamentals of hotel Internet marketing such as website design, optimization and paid search marketing? Are hoteliers starting to view social media as a revenue-generating tool? Will we see more hoteliers participating in mobile marketing initiatives this year? The purpose of the HeBS Digital 5th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning and Best Practices is to answer these questions and to assess hoteliers’ Internet marketing priorities and strategies for the year ahead. By analyzing the responses of many different types of hoteliers, the survey results provide the industry with insights on how Internet marketing strategies for the hospitality industry are developing year after year. Get the full story at HeBS