Marketing to the wealthy is largely a personalized process. One route to the rich that remains resilient because of personal relationships is travel professionals. Robert Gaymer-Jones, former CEO of Sofitel and now CEO of newly formed Panorama Hospitality Management Company, said the most effective link to the affluent remains high-end travel agents. “We are meeting with them individually,” he said, “and making them understand what we are developing. Since we have two years until our first opening, we have the time to develop relationships with these travel agents.” Andre Boersma, GM of Sugar Beach, a Viceroy resort on St. Lucia, also sees travel professionals as important. Get the full story at Hotel News Now