Whether making a splash with a simple menu change or establishing direct lines of communication to guests via email, marketers tallied wins through tried and true techniques. Here are some examples: Tom Santora / Omni Hotels & Resorts: “Through our annual ‘Flavors of the World’ initiative, we partner with a particular destination and feature their cuisine or local wines throughout our hotels and resorts. This year’s three-month campaign spotlighted the wines of Washington State. ‘Taste Washington’ featured many of Washington State’s best wines in Omni bars and restaurants across the U.S., accompanied by a food pairing menu of Washington-inspired cuisine. “The campaign was very successful. To build anticipation and create demand for the special menu, Omni held a launch event at the Omni Berkshire Place in New York to introduce the dishes to select media. We released recipes, photo assets, a new menu and a ‘Taste Washington video,’ which was played in our guestrooms and on OmniHotels.com. Get the full story at Hotel News Now Read also "What keeps hotel marketers awake at night?"