But the even greater mission that should be at the center of every hotelier’s strategy is closing the loop on the customer lifecycle. To achieve this, hoteliers need to focus on reaching potential guests at meaningful micro-moments, preparing for Google’s Mobile-First Index, fostering customer loyalty, creating fresh content, and more. To make sure your 2018 digital strategy is off to the best start, we asked some of our clients to share their top digital marketing resolutions, and put together our own top ten resolutions based on our 2017 client portfolio insights and trends for the upcoming year. Get the full story at HEBS Digital