- Acknowledgement for all the responsibilities of a hotel marketer: It's not about ego. It's about progress. Marketers aren't looking for a pat on the back. What they need this year is for executives, owners and hotel asset managers to understand all that falls under the job of marketing. When management truly understands the resources required, the marketing department usually gets the team and the budget required to keep up with technology and move forward. - More direct bookings: Hotel marketers are tired of putting in the work and watching OTAs profit. Yes, OTAs bring in an important stream of business, but at a high price. Direct bookings bring in more revenue and are more likely the product of loyal fans. Marketers want all the guest information that comes with a direct booking. So, it's easier to encourage them to book directly the next time. - The continued decline of gas prices: Not everyone can take a sleigh ride to your hotel. Whether your guests have a per diem set by the corporate accountant or by the family checkbook, the decline in gas prices is good news for hotel marketers! The drive-in trip to your hotel is less expensive than it's been in years. Guests have more money to spend on your rooms and amenities. And they feel better doing it. Get the full story at Hospitality.Net