One of the major forces transforming hotel marketing today is technology. Software-as-a-Service (SaaS) solutions are presenting more choice than ever before to accommodation providers on how to market their property. And it has more than a few digital marketing agencies scrambling to protect their business (which has been pretty lucrative up until now). Last month, John McAuliffe, President of Leonardo, wrote about how SaaS is changing the hospitality industry, and why more and more hotels are moving to a Digital Marketing System (DMS) to manage their online marketing over a digital agency. Another popular option for hotels has been the DIY route; building their own website using a “free” or open source platform like WordPress, Textpattern, Dotclear, Plone, Drupal or GoDaddy. These platforms are appealing because of their templated design and perceived cost-savings. Get the full story at Leonardo