In other words, you have the opportunity to make this the best summer in years. Tourism marketing agency Tambourine shares some tips on making it happen: - Promote your location: While your winter travelers may be more interested in staying inside, summer travelers want to get out. Focus your social media posts on local historical sites, things to outdoors, and shopping areas. Don't forget to include a little something for everyone in the family. Mom and Dad might decide on the hotel, but Junior is the catalyst for that choice. - Make everything sunny: If you haven't done it already, replace any winter and spring website pictures with summer photos. Update the main photos on your social media pages to reflect summer on your property or in your city. People are looking for daylight and sunshine. Give it to them! - Summer-ize your menus: While fine dining restaurants change their menu every season, your casual restaurants and pubs tend to serve similar food year- round. The easiest (and least expensive) way to make your menu ready for summer is to simply change your menu wording. Your appetizers can become School's Out Snacks and your salads can become Summer Salads. However, if your menu is full of heavier fare, you will need to add some lighter options. Every summer menu should have at least three salad choices. Get the full story at Tambourine