While some industry experts predict the demise of the hotel merchant model and even hotel travel agency commissions, other industry leaders argue the contrary.

What do the following have in common? Merchant Model, dynamic packaging, Internet, Tour Operators, Online Merchants, CROs, Travel Agents, Global Distribution Systems, CRMs, Alternate Global Distribution Systems, Meta search engines, Search engines, Booking engines.

“It is the customer, consumer, guest, or whatever nomenclature you would like to call them. These channels, pipelines, sources of business or whatever nomenclature your company may use to identify them, are what our industry spends millions of marketing dollars to acquire.”, says William Peters, VP Reservation Services at Outrigger Hotels & Resorts/OHANA Hotels & Resorts

Peters believe that many reasons given for the demise of merchant model or agency commission are industry self serving reasons and actually hurting the overall recovery of the hotel industry. And, such predictions are not supported by hard evidence, but rather cause a misconception which if not dispelled, people will start to believe it.

Get the full story at TravelMole