The hotel shortlists also aggregate content from the likes of Foursquare and Google Street View to make results even easier for users to take in. And Top10.com compares live prices from major booking sites including Booking.com, Expedia and LateRooms to ensure its prices (and therefore recommendations) are up-to-date. “We’re competing with lots of major brands across the travel landscape - from traditional review sites like TripAdvisor to price ‘metasearch’ platforms like Kayak or Skyscanner,” says the startup. “The aim is to provide an ultra-quick hotel discovery experience on every device, without bewildering people with options.” Its focus on incorporating popularity within its hotel filtering algorithm means it can surface hotels that are “trending” in a particular destination - i.e. by looking at things like booking velocity, and traffic to particular hotels’ websites. Get the full story at TechCrunch