“Obviously Priceline has been the most vocal about pulling back,” said Lloyd Walmsley, Director Deustche Bank Securities at the recent Phocuswright conference. “They’ve spent a lot of money on Trivago over the last two years (effectively) funding a competitor in search channels and I think it makes eminent sense to kind of try to reset that auction. “I think it makes sense to be building a brand. Google is going to move further and further into the travel vertical and that poses obvious risks if you don’t have a strong brand.” Get the full story at Travel Trends Read also "How travel metasearch is changing," and "TripAdvisor tanking, more visitors, less bookings"