Hotels are in a period of significant evolution and opportunity. From online travel agents to the commoditization of hotels, changes in the travel and hospitality industry are challenging hotels to move beyond brand identity and extend and deepen their relationships with travelers. Through in-depth interviews with frequent business travelers and onsite research at different types of hotels in major US cities, Deloitte, driven by research and insights from our innovation practice, Doblin has identified five integrator types that present new opportunities to evolve your hotel brand and services to meet changing customer expectations for their hotel experiences.​ Get the full story at Deloitte US and download the report at Deliotte US (PDF 2.8 MB)