“The discipline has always been more comfortable talking about revenue optimization than revenue management. That needs to change more, to take more ownership of the strategy and have guts exposed to the commercial side of things,” said Simone Truscello, director of revenue management at the Ace. Jonathon Liu, VP of pricing and revenue management for the United Kingdom and Ireland at AccorHotels, said there has to be different strokes for different folks. Not one approach fits all operations. “The larger chains have to look at revenue management with both sides of the brain. … You’re looking after the assets but also looking after the guest and their whole travel journey, and that approach allows you to be with the customer a lot more,” Liu said. Get the full story at Hotel News Now