Estis Green is managing partner of the Estis Group and a 30-year hospitality industry veteran with expertise in marketing and technology. A current focus of her work is how hoteliers can best manage distribution, given the tangled network of channels and its impact on revenues. It’s a topic that should concerns planners, suggested Estis Green, whose career has spanned managing an airport hotel, teaching marketing at Cornell and speaking at national conferences. Distribution channels that significantly lower hotel revenues lead to reduced investments in infrastructure and staff, and that results in a poorer experience for meeting groups. Travel Market Report asked Estis Green to explain her concerns about today’s hotel distribution channels and why planners should care – including why it’s a mistake for planners to let price drive their lodging choices. Get the full story at Travel Market Report