Denise Broussard, senior vice president of revenue management and Ecommerce for Interstate Hotels and Resorts, said revenue managers have “found a voice” in front of ownership the past two years, largely because of social media outlets that have increased the scope of a revenue manager’s job. “It’s a discipline to monitor, manage and drive all revenues, primarily transient, but also ancillary revenue streams,” Broussard said. “And with the group sector struggling the past couple of years, now (a revenue manager) drives 90 percent of all revenue. “A couple of years ago social media stepped into the hotel arena with guest reviews. Ownership began checking Trip Advisor ratings and making comments, so anything having to do with the computer at the property – revenue management is in charge of that because management is seeking out direct answers to electronics.” Get the full story at Hotel Interactive