Here’s what it takes: 1. Social Proof – Let Past Business Sell for You At the end of the day, travel planners will always trust their peers over you. So, prove your property is a worthy investment by showcasing the planners who have already said yes to you. Social proof is showing, “Others have booked with us. You should, too.” Here’s how to do it right: Post short testimonials from past clients on your website, sales proposals and sales kits. The key is to only showcase testimonials that are detailed and poignant, perhaps even naming a specific team member or a specific encounter with your service.• Showcase the logos of companies that have booked business with you, from corporations to associations.• Instead of a gallery full of empty ballroom photos, show how flexible your venue is by posting photos of previous events held there. Get the full story at Tambourine