Google has found yet another way to harness its wealth of information to provide more information to travelers – the Trip Planning search display. This experience, delivered for certain search queries on both the desktop and mobile platforms, gives users a step-by-step guide to planning travel to a particular destination. This new search display further reinforces the importance of the hotel website maintaining prime search engine visibility for key terms, and provides another avenue for visitors to find the hotel website via search. Google’s Trip Planning search results appear when users search for terms such as “where to go in Florida,” or “destinations in Arizona.” Instead of just serving a standard organic results set with the sites you might expect – TripAdvisor, editorial guides, and official travel websites – Google displays at the top of the page a curated collection of destinations within the particular region comprised by the user’s search. Get the full story at HeBS Digital Read also "Google launches trip planning experience on mobile"