Nobody ever knows the exact science Google uses to rank pages, as it uses complex algorithms which are constantly being updated. But it’s important to understand how search rankings work, and the role that search engine optimisation (or SEO) plays to help your hotel be found online. SEO is the practice of getting your website to appear at the top of a search engine’s local maps and organic rankings, when people search for certain keywords or phrases. Get the full story at SiteMinder