Because by comparison, SARS caused only $18 billion in losses to the industry, as travel to Southeast Asia fell by almost 70%. Moreover, SARS caused "only" 774 deaths worldwide before rapidly coming to an end just four months later.

Meanwhile, with over 1,000 swine flu deaths already so far, we're only seeing the tip of the iceberg. The worst is yet to come, along with the requisite hysteria.

As for Starwood Hotels and Marriott International, they already have the symptoms that could easily turn into something much more dire. Swine flu or no swine flu, these stocks are headed for the teens.

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