Today’s typical online travel consumer is exposed to over 38,983 micro-moments in any 60-day timeframe, during which time they visit an average of 18 websites via multiple devices in eight sessions before making a hotel booking (Google). Hotels are not just competing with OTAs, their competitive set, and Airbnb—they are also competing with every micro-moment that distracts the travel planner, such as emails, text messages, video, and social media feeds. There is some serious competition out there for the travel consumer’s attention, making it all the more important to engage and convert them while they are visiting the property website. A key imperative for hoteliers in 2018 is preventing these travel planners from becoming distracted by digital noise and serving them content at the correct time in order to convert them into bookers. Get the full story at HEBS Digital