Here are 5 essential starting points for hotel website design that every hotelier should begin with: 1. Assess the quality of your images You only have to look to Instagram’s user statistics to realise how powerful images have become. An average of 70 million photos are shared every day on the social media platform, and more than 30 billion images have been uploaded to date. Beautiful imagery is more than just a passing trend, and hoteliers are well-placed to make the most of their aspirational surroundings. Take a look at these stunning examples of hotel photography – and notice how they explore even the most unusual areas of their properties. And if you’re thinking that you don’t have any professional photography skills, check out these great images that were taken using just a smartphone. Assessing the quality of your existing images is key to making the necessary improvements in order to appeal to potential guests. Get the full story at SiteMinder