Consumers are extremely busy these days thus websites are given 5 to 10 seconds to grab someone’s attention and transmit a message. If consumers have to spend too much time reading they are prone to abandon and search elsewhere. Hence, forget complex navigation structures, keep it simple. A study conducted by GuestCentric over 300 hotel websites world-wide shows that three pages are critical for consumers: the home page, the rooms page and the booking engine/rates page. In addition, consumers may look for special offers, the photo gallery, and the location of the property. Assure usability of these six pages with simple navigation and straightforward layouts that communicate the most important message. Avoid clutter and unnecessary information, exclude excessive text and invest in big, bold images. Get the full story at GuestCentric