To stop them going elsewhere – or at least returning once they’ve made a final decision – you need to make sure your website is offering a seamless, frictionless experience. Users want to be able to browse on any device, performing every action as normal. If certain options aren’t available, links don’t work, or pages load slowly, this means your website is not fully functional and is providing a sub-par experience. Here are some features you can implement and how to make sure travellers don’t get frustrated with your website. Get the full story at SiteMinder