The top 25 Hotel and Accommodations sites account for over 54% of all traffic. The leading site, AirBNB, is not a traditional hotel site, a sign of the changing face of the industry. Overall traffic to these 25 sites in the US decreased 17.54% between March 2015 and 2016. Referral traffic went down significantly, presumably because more OTAs push for onsite bookings, and are referring less traffic out including to Hotel sites. Additionally, the growth of the sharing economy models of AirBNB, VRBO, and their likes increased direct and search traffic. Although mobile visits increased to the accommodation category, the engagement metrics for mobile have gone down slightly, and bounce rate improved only slightly. Meanwhile, on desktop users seem to spend more time on these sites, which could be related to the proliferation of booking options on sites like AirBNB. Download the full report at SimilarWeb (free registration)