This week alone came two pieces of news that should make hoteliers sit up for what they signify. Expedia led a $9.5 million Series A round (chump change to the giant OTA) to invest in New York City-based ALICE, a hospitality operations platform that is touted to be an all-in-one solution that allows hotels to improve front and back of the house operations and communication. ALICE is likened to a Salesforce or a CRM platform for hotels. At the Expedia Partner Conference in Las Vegas, John Kim, chief product officer of Expedia Inc, was all over ALICE. He said, “The team at ALICE is obsessed with every operational detail associated with running a hotel. Their software solves major hotelier operational pain points and it’s easy to see how they are able to save hoteliers money and man-hours. ALICE puts the entire hotel operating system into the palm of a consumer’s hands through their own devices. I believe every hotel that engages with them will be ecstatic.” Get the full story at WIT Read also "Expedia invests in CRM platform for hotels"