Speaking at the company’s inaugural MarketHub Asia event, which is taking place at the Avani Riverside Hotel in Bangkok this week, Muñoz said that the decision to acquire GTA and bring its industry conference to the region “absolutely” represents a strategic push into the Asian market. “We started in Asia in 2007 at the time we acquired Pacific World. But now is the right time [to expand],” he said in a face-to-face interview. “We have a significant presence [in Asia] and GTA is also strong, so combining the two will make us a better player. We will convert this into more product, better solutions and better service for our customers.” He added that GTA would “add a significant portfolio of products, of customers, and human capital – knowledge of the [Asian] region,” to the Hotelbeds business. Get the full story at Travel Daily