“According to the TripBarometer by TripAdvisor, travel review websites are the ‘most useful’ sources of information when researching and planning a trip,” with 49% of respondents citing them in an online survey, according to Brian Payea, head of industry relations for the review site. But nowhere on the list of available options was an option for “formal ratings program” or “star rating” or “diamond rating.” Jayne Griswold, VP and GM of Forbes Travel Guide, which in 2009 began licensing the star ratings program from Mobil Travel Guide, said the more objective, formal approach provides clarity in a cluttered world. “Forbes Travel Guide is actually more relevant than ever because things have gotten so blurry, because the other destination systems in general have made things so consumer-focused.” Get the full story at HotelNewsNow.com