During a panel titled “Hotel owners and operators speak out” at the Hotel Distribution Event 2017 in London last week, panelists praised and damned both brands and online travel agencies, while admitting that consolidation with hotel firms and OTAs provides scale and benefits for both. Still, they said, education and a continued push in direct-booking campaigns might help Brand.com regain some footing within the next few years. Bottom line, cost-per-guest-acquisition strategies remain complicated, and distribution partners can best be described as “frenemies.” Get the full story at HNN