Based on his recent survey of hotel executives and corporate travel managers, Bjorn Hanson, divisional dean of the Preston Robert Tisch Center for Hospitality, Tourism and Sports Management at the NYU School of Continuing and Professional Studies, said hoteliers are looking for rate increases of 6.5% to 7.5% or even more, while buyers want to keep them to 4% to 5%. Hanson has predicted that the average net result of negotiations will be increases between 5% and 6%. "The lodging industry correctly understands that rates have suffered in recent years," Hanson said. "In 2008, the national (average daily rate) for the U.S. was $107.41, according to STR. In 2013, we will finally have exceeded $107 again. So that means that the hotel industry has been subsidizing travelers as a result of a prolonged period of not being able to raise rates—and even decreasing rates. So now there is just a lot of catching up to be done. And buyers don't understand that history, because they don't want to hear about the problems hotels were having four or five years ago." Get the full story at HotelNewsNow