Hotel brand companies have seen positive results from renewed efforts to increase membership in their loyalty programs as a means to rebalance their relationships with online travel agencies. But as more and more loyalty members take advantage of discounted rates and other perks, it’s up to owners and operators to keep a handle on the business end of these programs and their effects. During the “The costs of loyalty and distribution in a discount world” session at the 2017 Hotel Data Conference, panelists spoke about what goes into making these programs successful. Get the full story at HNN