Speaking on the opening presidents’ panel at the Southern Lodging Summit at Memphis, Robert Cole of Atlanta-based Hospitality Ventures Management Group said there’s no question the authenticity of an experience is what drives guests. “Guests want to stay in a hotel that’s connected to the neighborhood, connected to the locale,” said Cole, HVMG’s president and COO. “Guests are demanding authentic experiences in locations where they’re staying,” added Michael Tall, president and COO of Charlestowne Hotels. “They want to tell a story in their social network. There’s no way we could begin developing something that doesn’t have a story behind it.” Get the full story at Hotel News Now