Before getting too creative, first consider the business need, then work out what amenities the hotel is able to offer in order to make the special compelling. Make sure to craft each special offer around a business goal. Establishing the goals and KPIs before the offer is live can help hoteliers to measure the effectiveness of special offers. If KPIs aren’t being met, it may be useful to consider tweaking aspects of the offer. Amenities like free Wi-Fi and continental breakfast have become commodities. While these features are useful and valuable, travelers now expect them to be included in the rate. For larger hotels with a greater number of amenities, whether it’s an acclaimed restaurant, an eclectic cocktail bar, or a rooftop pool, the most distinctive features of the hotel should be leveraged when crafting unique offers. Get the full story at HEBS Digital