Kyle Lawrence, sales and marketing manager for Americas Best Value Inn, uses Airbnb as an alternative channel to sell rooms at his Seattle-area hotel, the 80-room Americas Best Value Inn and Suites Tukwila/SeaTac Airport in Washington. He looks at the site as just a different way to reach potential guests. “I thought … we can treat (Airbnb) kind of like an (online travel agency). … And it’s just another way to differentiate yourself and get out there,” he said. “It’s an easier process (than OTAs) because ... I have a one-on-one conversation with the person. With an OTA, it’s just somebody paying and coming in. But in this case, I’m able to get a complete understanding of what their needs are,” he said. According to Airbnb’s website, travelers can search for options once they enter information such as destination, dates of travel and number of guests. When they find a place they’d like to book, travelers will then message the hosts to ask any questions and confirm availability. From there, travelers can book, and the hosts have 24 hours to respond. Get the full story at HotelNewsNow Read also "Effects of the shared economy: a graphic guide" at HotelNewsNow