It is estimated by various industry players that between 70 per cent to 98 per cent of bookings are made through online services like and Expedia, which impose contract restrictions on hotels offering sharper deals direct on their own web sites. The only way guests can obtain the best room rates is to directly contact hotels or motels. He said: "Properties like mine are having to put loyalty clubs in place to be able to offer lower prices, but they're not as accessible for people and they're not discoverable by Google and other search engines." Kiddle said club membership was not only a hurdle for customers but a hassle and extra cost for him. Get the full story at