The 2014 Hotels.com Hotel Price Index also displayed that more than 25 percent of transactions now come from mobile devices, a statistic that hospitality and tourism marketers should keep in mind when developing digital strategies. With more brands rolling out additional Apple Watch applications for booking capabilities, the sector is well-poised to experience an even bigger influx of commerce this year. “Mobile booking is extremely important to the continued growth and success of Hotels.com,” said Steven Quach, director of online marketing for Hotels.com, Dallas, TX. “The more than 80 percent spike in U.S. mobile users booking through Hotels.com signals an increasing need for consumers to conveniently book on-the-go. “Other industries are also jumping on the bandwagon of enhancing their mobile capabilities, because they realize there are significant sales that can be generated through mobile, according to a 2014 Forrester report,” he said. “We have to find ways to adjust our products and/or services to meet their customer demand. Get the full story at Mobile Commerce