In addition, the welcomerewards program has really become the centerpiece of the site, taking top billing in the largest font on the page. Both are great differentiators for hotels.com. Deals have also been migrated over to the right hand side of the page and brought up above the fold.

The search results pages have also been tuned up nicely as well. Once a user selects a hotel, they are now driven right to the booking/room type selections rather than the old "summary" page which gave information on the property and forced users to scroll down to book.

Get the full story at the Hudson Crossing blog