The booking flow is intuitive and has also been built to allow the keyboard to remain at the bottom of the screen throughout the process for ease of use. Users can flick through hotels, photos and reviews with one swipe, explore the interactive skyline with landmarks from around the world, make use of the powerful sort and filter tools and also save and manage their favourite hotels. Scott Booker, SVP eCommerce for, said: "I am really proud and excited by this new development and am sure our customers will really enjoy using it. We have developed a truly innovative search experience which takes advantage of all the great usability functionality that Apple offers and have combined that with our expertise to enable users to find the right hotel quickly and easily." "We launched our two mobile apps in April and well over 1.5 million have already been downloaded. We expect this new app to produce a big boost to those numbers." Users can book as a guest or create a account which can then be synchronized between the iPad, smart phone and desktop. Even without internet connection, all past and future bookings can be accessed. The app supports welcomerewards®, the loyalty program that offers one free night for every 10 nights booked, so users never run the risk of missing out on their awards. The iPad application is one of six different ways consumers can book through through the web on; via the phone; on the Facebook app, "HotelsWithMe," and in either of the two mobile booking apps available on iPhone and Android.