The study spoke to chain hotels, independent properties and management companies. Independents were found to have a "surprisingly balanced channel mix" and the cost of distribution was a key factor in their overall distribution strategy and use of data. Chains, in contrast, had a "surprisingly high" impact on their channel share from OTAs, the study finds. For example, almost 60% of chain properties used OTAs for between 10% and 50% of their inventory, and 32% relied on the same channel for more than half. Get the full story at PhocusWire