Since earlier this year, Marriott International, Hilton Hotels & Resorts, InterContinental Hotels Group, and Starwood Hotels & Resorts all have effectively devalued their customer loyalty programs, now requiring more points, and sometimes more cash, in order to obtain a reward room. In early March, Starwood hotels started requiring about 25 percent more points and an extra $5 to $30 in most of the hotel categories in its popular “Cash & Points” program. Marriott also will require additional points in 36 percent of its properties. And since mid-January, almost 30 percent of IHG worldwide hotels and resorts have increased in reward points needed for a free night, while more than 30 percent decreased, and 40 percent stayed the same, according to a company spokeswoman. Hilton, meanwhile, added two new hotel reward categories on March 28, both of which require more points in its HHonors program. In addition, it will take nearly twice as many points to earn a free night at some of the chain’s top-tier hotels, and seasonal pricing bumps up requirements for reward stays at most Hilton properties. Get the full story at Fox News