Kevin Montano, senior vice president of global development for Edition Hotels, a joint venture between Marriott and hotelier Ian Schrager, said every Edition has a cultural director whose job is to create programming and events that generate buzz. “If a guest does not see locals in the lobby, they will leave.” Richard Baker, executive vice president-operations director-Asia for Mandarin Oriental, said that while the Mandarin Oriental in Bangkok (the original Oriental Hotel, which is 150 years old) “will always have butlers, we are also spending $150 million on modernizing the hotel through technology so we can customize experiences, and updating our offerings in spa, wellness, and f&b. We may not have white tablecloths but we will have Michelin-starred chefs.” Technology will be key to the new luxury. James Erlacher, vice president of development for Accor Hotels, said the company is spending $200 million on a new mobile platform to enable better communication with guests. And Yvonne Choi, chief development officer for the Cachet Hotel Group, a new Asia-based company, said the hotel industry is way behind on technology, and a new platform called Cachet World will allow travelers to totally control their trips with algorithms that predict behavior. Get the full story at Travel Market Report Read also "Hotels and resorts adapt as luxury evolves" at Travel Market Report