Hyatt has launched a new Centric line of hotels, which feels like a serious departure from the adjective-laden attempts to get at the psyche of business and leisure travelers, and which instead just gets out of the way. A brand video refers to guests as “Modern Explorers” and “wish-listers.” The ‘lounge-centric’ design reminds me of the Ace Hotel in NYC, where guests and locals interact in a library-inspired setting. “We call them Modern Explorers because these are travelers who are very curious, very independent, and very time crunched,” says Kristine Rose, VP of brands, Hyatt. “They have a wish list and they really want to make the most out of all of their experiences and reasons for traveling.” These travelers want to be in the center of the urban experience, to interact with locals: local people, local food, local attractions. The restaurant is called‘the Local Bar and Restaurant’ and will feature local dishes served up for the ‘casual foodie’. Get the full story at GigaOM