Apple Pay uses the near field communication (NFC) chip in an iPhone 6 or Apple Watch to communicate with specially equipped card readers, providing more security than old-school magnetic card swipers. While this could be a huge money maker for Apple, with analysts predicting that mobile payment systems will process $700 billion in transactions by 2017, it also offers hotels a new tool to measure guests’ habits and preferences. This aspect of the watch is the big reason Starwood worked with Apple to create a version of its SPG app that showcased the high-tech timepiece’s ability to interact with its surroundings - in this case allowing guests to check in and use the Apple Watch as a room key. “In addition to SPG Keyless, the SPG App for Apple Watch will provide key information about current and upcoming stays,” said Stephen Gates, VP and Digital Creative Director, Global Brand Design at Starwood via email. His team sees a lot of ways the watch can help Starwood hotels enhance the guest experience. Get the full story at Lodging Magazine Read also "The Wrap: Innovative apps from airlines and hotels to keep time with Apple Watch" at WIT, and "BMW, Starwood ahead of the curve with Apple Watch apps" at Luxury Daily, and "Why the Apple Watch could be great for travelers."