A recent article in The Atlantic attempted to lift the curtain on the often fabulous (and sometimes annoying) Instagram posts we see from influencers staying at luxury hotels. The article mentioned some strategies hotels have used to cope with this problem. For example, one boutique hotel in Ireland banned all influencers (and got some good headlines out of it). The Ace Hotel and Starwood Hotels Hawaii have formalized the process with intake forms that qualify influencers, aiming to help cut down the noise and ensure a proper fit between influencer and hotel brand. Gartner L2’s report on influencers finds that 82% of luxury hotel brands work with influencers, above the 70% average for other sectors covered by Gartner L2 research. However, only 4% of luxury hotel brand posts mention influencers, below the 10% average for other sectors covered by Gartner L2 research. Get the full story at Gartner L2 and The Atlantic