These brands’ leaders see the traditional desk as unnecessary as more customers either want to work from the comfort of their bed or get stuff done while hanging out in the lobby. Take Hilton Worldwide. This past January the company unveiled plans for its newest brand, the midscale Tru by Hilton. During the brand design process a desk was originally included in the room prototype, but it became quickly evident potential customers didn’t require or even want one. “Our target guest doesn’t want to sit in the guestroom and work,” says Alexandra Jaritz, global head of Tru by Hilton. “They are working on beds many times, and our research has shown they would prefer to work in a vibrant social space when they need to spread out.” Get the full story at USA Today