Hoteliers interviewed in the latest Skift Trends Report say a localist approach to crafting guest experiences is necessary to secure loyalty from today's younger travelers. Savvy hotel brands are becoming more local in a variety of ways. Some of the themes examined in our latest Skift Trends Report include: - Hotels are partnering with area small businesses patronized by local residents to create a deeper, more personal relationship with a community. - Hotels are hosting and promoting more special events, on and off property. - Hotels are communicating local travel experiences through sophisticated social media strategies and robust blogs. Get the full story at Skift