Beacons are a simple, elegant technology that uses the new Bluetooth low-energy protocol to transmit a unique identifier. Alongside a smartphone or similar, these can be used to determine your location, track your movements, or trigger an action based upon said location. Beacons offer hoteliers an unparalleled opportunity to take their product, augment it with technology and automatically add a star to their current rating. The hotel General Manager can deliver a more meaningful, more personalised service to their guests, without adding layers of extra staff and administration. Get the full story at Econsultancy