IHG in March announced that travelers who sign up for its Priority Club will not have to pay for basic Internet access in rooms or public spaces—even if they are not currently a guest at the hotel—at any IHG property, beginning in 2014. As with most multibrand companies, IHG currently charges for Internet at its upper-tier properties, Crowne Plaza and InterContinental, while generally providing it for free at the other brands. While most major multibrand hotel companies require guests to be at a certain elite tier in loyalty programs to get free Internet access, other brands have made it free for all program members, including Omni, Kimpton and Fairmont, according to Henry Harteveldt, travel industry analyst and strategist at Hudson Crossing. The move by IHG, the world's largest hotel company by number of rooms, is likely to spur action from similar competitors. "Giving free Internet is something that's very easily matched by other brands," Harteveldt said. "Ultimately, this is a type of reward or incentive for a zero-sum game. I do foresee some response." Get the full story at Business Travel News