From the onset of the conference attendees saw the event kicking off with a highly informative presentation by TripAdvisor's Anna Rufo, who is Head of Display Sales – Central & Eastern Europe. Rufo's detailed talk focused on TripAdvisor as a sales and marketing tool and keyed on markets like Russia where Greece growth is concerned. Rufo's lead off paved the way for one of the world's most successful hoteliers, Tom Magnuson of Magnuson Hotels, who discussed how industry players can profit even in trying economic and an uncertain geopolitical atmosphere. Magnuson, whose keynote set the tone for the summit, offered several innovative marketing templates. The co-founder of the Magnuson brand engaged the Greece market from within key-point destination hospitality, but more importantly fringe regions where thinking outside the box can optimize room sales. Following Magnuson's in-depth talk, a panel discussion alongside two of Greece's most successful executives, and a hospitality media celebrity helped galvanize the conference's key topics. Alongside Magnuson were Hotelbrain's Founder and President, Panos Paleologos; AEROTEL Group President, Alexandros Vassilikos; and HospitalityNet's very own Henri Roelings, who founded and publishes the world's most read B2B hospitality media. Get the full story at Hospitality.Net