However, the transient segment isn’t the only driver as the group segment (blocks of hotel rooms) is displaying slow but steady growth. “As we get further into the summer, average daily rates (ADR) and occupancy continue to look strong across all travel segments,” said John Hach, Senior Vice President, Global Product Management of TravelClick. “Compared to this time last year, the hotel industry is really feeling the benefits of a stronger economy, and there’s a renewed desire for people to take advantage of the summer weather and travel.” 12 Month Outlook (June 2014 - May 2015) For the next 12 months (June 2014 - May 2015), overall committed occupancy* is up 3.2 percent when compared to the same time last year. ADR is up 3.6 percent based on reservations currently on the books. Transient bookings are up 4.2 percent year-over-year and ADR for this segment is up 5.1 percent. When broken down further, the transient leisure (discount, qualified and wholesale) segment is showing occupancy gains of 3.8 percent and ADR gains of 5.9 percent. The transient business (negotiated and retail) segment is up 4.4 percent with an ADR increase of 4.2 percent. Group segment occupancy is ahead by 2.8 percent and ADR is flat (up 0.2 percent), compared to the same time last year. Get the full story at TravelClick